The traditional company Hans-Karl Seid becomes SEID Medical GmbH in Denkingen. 65 years of Made in Germany continues.

"For more than 65 years, the SEID brand has stood for high-quality specula made in Germany and enjoys an excellent reputation both nationally and internationally," the company stated in a press release.

The company, founded in 1959, was acquired by the Sali family in 2024 during the search for a successor. The Sali family brings many years of experience in medical technology. Eugen Sali, the father of the two young entrepreneurs, has been successfully operating as an independent service provider for the medical industry for more than 25 years. The family's children were actively involved from a young age.

Maik Sali, the youngest of two sons, had the desire to become a surgical technician and join the family business from an early age. Alex Sali, the eldest son, also found his way into the medical technology welding service industry after completing his master's degree. All three companies have now been merged at the Denkingen location to leverage synergies and further expand the product range and expertise.

As part of the acquisition, both the brand and the entire brand identity, including the website, IT infrastructure, and other digital platforms, were completely redesigned and adapted to today's standards. The existing specula production at the Denkingen location was also expanded and modernized, and capacity was significantly increased. In addition to the production of specula, the product portfolio was expanded to include various surgical instruments, such as breast lifters, micro ear forceps, and nasal polyp scissors.

The goal is to further position the company and the SEID Medical brand in the national and international markets and to position itself both as a manufacturer and as a service provider for other manufacturers in the region. "We see the future of the Denkingen site in a combination of services and the production of specula and surgical instruments. In addition to our existing products, we will be investing more heavily in the development and production of new surgical instruments in order to offset growing demand and existing market deficits and to serve our customers' needs even better," says Managing Director Alex Sali. The company employs approximately 21 people.